Speed
Marketplace themes often load styles for every module in the library, used or not. Our HubL modules carry their own scoped CSS and load media only when it is needed, which trims what a phone has to download before it can show the page.
Marketing
HubSpot · CMS Hub ProHubSpot CMS Builds and Search Work
Teams pick HubSpot because the website and the CRM share one database. Organic search is often where it falls short, since the default themes were built for campaigns. CreateITivity builds HubSpot sites with custom HubL modules, markup that survives smart content and HubDB-driven page sets, and the personalization you rely on keeps working.
Version-controlled
Our approach. HubL modules tracked in git, so every change can be reviewed
Brands from the sectors we work in
What does CreateITivity do on HubSpot CMS?
Teams pick HubSpot because the website and the CRM share one database. Organic search is often where it falls short, since the default themes were built for campaigns. CreateITivity builds HubSpot sites with custom HubL modules, markup that survives smart content and HubDB-driven page sets, and the personalization you rely on keeps working.
- Stack: HubSpot CMS
- Templating: drag-and-drop modules with no history out of the box, HubL modules kept under version control once we have built it
- Code and accounts held in your name
- Monthly SEO support available after launch
- Based in Mississauga, Ontario, working with clients across Canada
Focus areas
Three areas we work on in HubSpot CMS
Speed, structured data and scale come up on every platform we work with. The code panels are simplified examples of what we check and change.
Schema
Beyond meta tags, HubSpot leaves structured data to you. Our HubL templates output Organization, Service, Article, FAQ and Breadcrumb JSON-LD on each page, and each node links to the others so the whole site describes one organization.
Scale
A HubDB table can drive a whole family of pages: service areas across Canada, integration pages or product comparisons. Marketers edit rows inside HubSpot with no code, and every page still renders on the server where crawlers can read it.
9
Industries with a dedicated approach page
6
Website platforms we build on and optimize
ON
Head office in Mississauga, serving clients across Canada
$ hubspot-cms --inspect- platform HubSpot CMS
- version HubSpot · CMS Hub Pro
- cwv green on mobile
- schema linked graph
- deploy staged, then live
About this stack
What CreateITivity brings to a HubSpot CMS site
A typical HubSpot site was assembled by a busy marketing team from a drag-and-drop theme. It ranks for the company name and very little else. We take a developer's approach. Custom HubL modules are written for speed. HubDB tables feed long-tail page sets. JSON-LD comes from HubL templates, and smart content is arranged so personalization never muddles canonical signals. Your marketers keep using the HubSpot editor they know. For Canadian teams we set up forms and email consent to support CASL, and build English and French pages with HubSpot's multi-language tools when you market to Québec.
- Experienced HubSpot CMS developers do the hands-on work
- Changes arrive as reviewable pull requests in your own accounts
- Built with the platform’s own tools wherever possible, so fewer add-ons to pay for
- Moving to or from HubSpot CMS comes with a redirect plan that protects search traffic
How we work
From first crawl to launch on HubSpot CMS
Projects move through the same stages in order. You can see progress at each one through regular written updates.
Portal Review
$ hubspot audit --depth=fullWe crawl the site, list modules and theme files, check how smart content affects canonicals, find gaps in markup and record mobile vitals.
Module Library
$ hubl build --modulesPurpose-built HubL modules take over from heavy theme modules. CSS is scoped, scripts are deferred and editors keep the familiar drag-and-drop screens.
Structured Data
$ schema validate --hublTemplates write linked JSON-LD to every page, with Organization at the centre and Service, Article, FAQ and Breadcrumb nodes pointing back to it.
HubDB Page Sets
$ hubdb sync --dynamicHubDB tables and dynamic templates generate long-tail pages such as service areas, integrations and comparisons, all maintained by your team inside HubSpot.
Launch and Watch
$ deploy --portal=productionChanges go to a staging portal first, then live. We track field vitals and weekly Lighthouse scores and route Search Console and HubSpot reports to your Slack.
Free site review
Ask for a developer’s review of your HubSpot CMS site
A short form. A member of our Mississauga team reads every request and replies personally.
Free HubSpot CMS SEO Audit
Answer three short questions to get started
Reviewed by a senior specialistWe reply during Mississauga office hours
Platform defaults and our standard
HubSpot CMS defaults compared with our build standard
The left side shows how the platform behaves when left alone. The right side is the standard we commit to for your build, which you can check yourself at launch. Neither column describes another client's results.
Templating reviewable in git
out of the box
drag-and-drop modules with no historyour standard
HubL modules kept under version controlCore Web Vitals set as a build target
out of the box
too many modules and embedded scriptsour standard
LCP ≤ 2.5s at p75 on the pages that convertForms and records signed off before launch
out of the box
parallel forms creating duplicate contactsour standard
a single form plan with consent fields for CASLBlog architecture shape before volume
out of the box
default listing URLs and loose topicsour standard
topic clusters attached to pillar pages you approveIntegrations
Tools we connect to HubSpot CMS
We connect these services on most projects. If your team relies on something else, we can hook that up as well.
Packages
Ways to work with us on HubSpot CMS
Each package has a set scope and a clear deliverable, quoted in CAD before work begins. A retainer is only offered once the site is live and meeting the targets we agreed.
$ deploy --plan=1Starter Build
Review, speed work and markup
Custom quoteone-time
- Technical SEO review of your HubSpot site
- Core Web Vitals improved on key templates
- Structured data from custom HubL templates
- Search Console, GA4 and HubSpot reports connected
- A round of fixes after launch
- Delivery date agreed at kickoff
$ deploy --plan=2Production
Custom modules plus HubDB page sets
Custom quoteone-time + retainer
- Everything in Starter, plus:
- A custom HubL module library
- HubDB templates for large page sets
- Canonical plan for smart content
- Editor training and module documentation
- Three months of monitoring after launch
$ deploy --plan=3Enterprise
Several portals or brands, with SEO handled monthly
Custom/mo
- Everything in Production, plus:
- Multi-portal setup by region or brand
- CRM-driven programmatic pages at large scale
- A named HubSpot developer and SEO lead
- Salesforce or native CRM integration
- Response times set out in the agreement
Every package includes a round of fixes after launch, and any retainer runs month to month.
FAQs
HubSpot CMS questions we hear often
Straight answers to what Canadian clients ask us before they commit.
Will custom modules change how our marketers edit pages?
Editors see the same drag-and-drop fields they use today. The change is underneath: CSS scoped to each module, scripts that load later and output rendered on the server. Your team notices nothing new, and the pages get lighter.
Can we keep smart content and still rank?
Yes. Smart content can blur canonical signals if it is set up carelessly. We give each page a clear canonical, keep a crawlable default version of the content and limit personalization to the parts of the page where it helps the visitor.
Is HubDB enough for programmatic pages?
For page sets your marketing team needs to edit themselves, HubDB works well. When a set grows beyond what HubDB tables comfortably hold, we connect HubSpot to an outside content source through the API. Both routes are available in Enterprise, and we check current HubDB limits for your tier during scoping.
Which HubSpot tier do we need?
The entry tier leaves out features we depend on, HubDB among them. Professional covers nearly everything we build. Enterprise adds multi-portal and reverse proxy options, which mostly matter to organizations running several brands.
Do we get the code in a form we control?
Yes. Modules and HubL templates live in your portal and belong to you. We also sync them to a git repository with the HubSpot CLI, so your developers get version history and can review changes the usual way.
What are the SEO limits of HubSpot CMS?
There is no built-in JSON-LD beyond basic meta tags, so all structured data comes through HubL. Slugs can be edited, though some system paths are fixed. HubDB tables have row limits that cap how far a page set can grow without outside data. We plan for each of these during scoping.
Can you migrate us away from HubSpot CMS?
Yes. We move HubSpot sites to Next.js, WordPress or Webflow. HubSpot exports pages and blog posts, and we add a URL map, 301 redirects and a careful Search Console handover so organic traffic carries over.
How does the CRM help with SEO?
Most portals barely use it. We show returning visitors more specific copy through smart content while keeping canonicals clean, pass form conversions into GA4 so they can be lined up with search data, and tie HubDB content to deal stages so you can see which pages feed the pipeline.
How is a HubSpot project priced and scheduled?
The Starter review is a fixed fee. Production work on custom modules, HubDB pages and structured data is scoped after discovery. Enterprise projects with several portals or a Salesforce connection take longer. Your written estimate in CAD includes the schedule and arrives before any larger commitment.
Do you keep access to our portal after launch?
Only if you want ongoing help. At handover you receive the code, the CLI repository and full documentation, and we remove our access whenever you ask. A monthly retainer is optional and can cover module upkeep, HubDB updates, ranking checks and link-building work.
Can you help with CASL and privacy on HubSpot forms?
Yes. We set up express consent checkboxes, record when and how consent was given and wire unsubscribe handling so your email program lines up with Canada’s anti-spam law. We also add the privacy notices PIPEDA and, for Québec contacts, Law 25 call for. Your legal adviser should confirm the final wording.
Something we did not cover? Ask us directly
NewWould you like ChatGPT, Perplexity and Google AI Overviews to cite your HubSpot CMS site? See our AI search service
Free review · done by an engineer, not a script
Find the weak spots in your systems before they fail
Tell us what you run, where it is hosted and what has gone wrong lately. One of our engineers looks it over by hand and sends back the first fixes we would make, whether or not you hire us. Marketing and development questions are welcome too.
Contact
Tell us what you are working on
Book a free first call with our team in Mississauga. Bring the numbers you have and the goal you are chasing, and we will tell you plainly what we would change first.
Start with a few details
Expect a reply from a senior team member within one business day. We do not add you to a mailing list.