We find what is holding your site back in Google, then our own developers and writers fix it. Technical repairs, content and links for companies selling across Canada, managed from Mississauga.
Brands from the sectors we serve
A buyer types a single query and gets two kinds of reply. Google lists pages in order, and an AI assistant writes a short list of names. Each needs its own approach, so we plan for both.
Earned through position: a page Google can crawl, that loads quickly and answers the query better than its neighbours.
Google
DuckDuckGo
Earned through trust: clear, sourced facts an assistant is willing to repeat and credit to you.
Google AI OverviewsAnswers above the results
PerplexityCites its sources
ClaudeShortlists providers
Microsoft CopilotRuns on BingAsk an AI assistant to recommend a supplier and it will usually name a couple of companies. Those names come from content the model could parse and trace back to a source, which is a different list from page one of Google.
CreateITivityOrganizationManaged IT provider · Mississauga, Ontario · Canada
Google measures Core Web Vitals at the 75th percentile of real page loads using three metrics: LCP, INP and CLS. In 2024, INP took over from FID.
This passage stands alone. It states a checkable fact, names its subject, and still makes sense when quoted out of context.
application/ld+jsonOrganization · Service · BreadcrumbList
We test the questions your buyers ask in ChatGPT, Perplexity, Gemini and Google AI Overviews, then record who gets named and where you are missing. Nothing gets rewritten until this baseline exists.
This fixes the identity line. If a model can’t work out which business you are, it won’t mention you. Structured data, consistent internal linking and outside profiles make that clear.
This fixes the passage. We rework copy so each fact holds up alone and names where it came from, because a quoted sentence arrives in an answer without its surrounding paragraph.
Most of this rests on the same groundwork as traditional SEO: pages search engines can crawl, sensible structure and genuine expertise. That's why we handle both in one engagement. Explore our AI SEO and GEO services
Industries with a dedicated approach page
Website platforms we build on and optimize
Head office in Mississauga, serving clients across Canada
SEO services for Canadian businesses from CreateITivity in Mississauga: technical fixes, content programs, link building and AI search visibility, led by experienced specialists and reported against agreed targets.
Our commitments
Plenty of SEO contracts end with a report and nothing else. The real differences are who does the work, whether the fixes actually ship, and how easily you can check progress.
Where to start
Nearly every SEO project we take on starts from one of three problems. Pick the closest. Everything else we offer is listed further down.
Filter URLs, old tag pages and orphaned content use up Google’s attention while product and service pages wait. Or the main content only loads through JavaScript and the crawler never sees it.
Start with technical SEOYour buyers live within a short drive, say across Vaughan or North York, and the map pack is where they choose. Ranking nationally does nothing for a business that serves one area.
Start with local SEOWhat's Included
Pick the piece you need or combine several. Each one is shaped around your goals and has its own page with the details.
A Mississauga dental clinic and a Canada-wide software vendor are playing different games on the same results page. These are the sectors we plan for, and the reach options that decide how a program is built.
Each one has its own rules about who ranks and why.
Hotels and resorts losing direct bookings to Expedia and Booking.com on searches for their own name.
Operators in the iGaming Ontario market, where affiliates crowd page one and every claim gets checked against AGCO standards.
Roofers, HVAC and plumbing firms fighting for the map pack, with a Canadian winter that reshapes demand every year.
Clinics where Google expects a qualified reviewer behind every page, and patients expect the same.
Firms competing on practice-area pages for clicks that cost more than almost anything else in local search.
Brokerages and agents whose listing pages appear and disappear faster than Google can keep up.
Contractors whose buyers search by project type and municipality long before they ask for a quote.
One storefront, a dozen branches or a national catalogue each need a different build.
For a business that serves a radius, whether that is Brampton or the whole of Halifax.
Branches in Calgary, Ottawa and Vancouver that should each win their own city without cannibalizing one another.
Large sites with thousands of templates, several teams and a release process that has to be worked with.
Online stores shipping across Canada, where category pages and faceted filters decide most of the traffic.
Technical fixes come first so content and links have something solid to build on. These are the same timings given in the FAQ below, and they are typical rather than best case.
See each stage in detail
Great content will not rank on a site Google has trouble crawling, rendering or trusting. So we fix the base first: Core Web Vitals, JavaScript rendering, structured data and clean sitemaps. After that, every page you publish has a fair shot.
AI helps with drafts, but an editor makes the calls. Each brief starts from your keyword list and a fresh look at who ranks today. An experienced editor then checks every claim and source and asks whether the piece adds anything the current top ten miss. Skip that step and you end up with hundreds of pages and no authority.
Our approach is written up so you can judge it on paper. Use these to test any agency you are talking to, us included.
Each check in an audit, and the sequence that stops one fix undoing another.
The three speed metrics explained, with the changes that improve each.
Why bought placements fade, and what keeps working after the invoices stop.
Plenty of AI crawlers skip JavaScript entirely, so a page Google ranks can still be missing from AI answers.
A few questions settle most of it: who does the work, how you pay for it, and whether a paid channel would get you there sooner. Each link goes to the page where we answer it in full.
How we run an engagement week to week, so you can compare it fairly with hiring a specialist.
Paid search buys you clicks this week. Organic takes months and keeps paying. Many Canadian firms need both for a while.
A one-off audit suits some sites. Others need someone working on them every month. Here is how we scope each.
FAQs
Short answers on cost, timing and how we work with your team.
Something we did not cover? Ask us directly
Start here
A senior strategist reads each message personally. You get a written reply covering what we think is wrong, whether it is work we would take on, and how we would price it.
Prefer email? info@createitivity.ca
Free review · done by an engineer, not a script
Enter your URL and choose the goal that matters most. We show you where traffic is slipping away, whether that is technical, content or links. No pitch attached.