A close look at how your site is built, crawled and indexed, plus Core Web Vitals.
Discipline: Search Engine Optimization (SEO)
Working term: Built by us crawl, speed and rendering fixes made in your code
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to Technical SEO
Every other part of SEO sits on the technical base. Our developers review site structure, crawling, indexing, load times, Core Web Vitals, schema and JavaScript rendering, then fix whatever stops Google from ranking your pages. Because they write code, the fixes get built.
Problems that show up again and again when we first look at an account. Our plan is built to deal with each one.
Googlebot stuck in the wrong rooms
Filter URLs, tracking parameters and pages nothing links to soak up the crawl. Your money pages wait in line. We fix the rules and the internal links so the bot spends its visits where revenue lives.
Slow on phones, slipping in rankings
Heavy images and scripts that block rendering push LCP and INP into the red on mobile. We work the page until real-user data from Canadian visitors comes back green.
Content that only appears after JavaScript runs
If Google renders a blank shell, there is nothing to rank. We find the gaps and close them with server rendering, prerendering or a better hydration plan.
Schema that is missing or throws errors
Broken markup means no rich results and a weaker read on who you are. We roll out one clean, validated graph across every template.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of Technical SEO
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Review and benchmark
We look at the technical health, content and link profile of your site in detail, record where you start, and rank the opportunities by likely payoff.
02
Plan the first 90 days
Topic clusters and keyword gaps go into a 90-day plan that separates quick wins from slower work that builds a lasting lead over competitors.
03
Do the work
Our developers fix crawl and speed problems, editors publish the content, and outreach earns links that pass our four screening checks. Progress shows in a dashboard you share with us.
04
Report and refine
A short video update each week, a business review each month and a plan reset each quarter keep the gains building.
Ask why a technically sound site is underperforming and the answer is usually crawling and indexing. Thousands of near-duplicate URLs, parameter loops and orphaned pages split attention and authority. We read your server logs to see where Googlebot actually goes, then tighten robots rules and canonicals, prune what should never have been indexed and rebuild internal links so strength flows toward product and service pages.
Every later ranking gain sits on this layer, so we do it first.
Server-log and crawl-path review
Pruning, canonical tags and parameter rules
Internal links that carry authority to key pages
Orphaned and duplicate pages cleared out
02
How progress tends to build
Commercial terms usually move later than technical fixes
Performance
Get Core Web Vitals passing for real users
Google uses Core Web Vitals in ranking, and slow pages lose sales before anyone reads them. Mobile is where most sites fail, usually because of third-party tags, oversized images and elements that jump as the page loads. We rework the rendering path, the image pipeline and the tag load, then judge the result on field data from the Chrome UX Report, since a lab score can look fine while customers on a phone in Brampton or Kelowna wait.
Our developers write the fixes themselves. Your team gets merged code instead of a backlog.
LCP, INP and CLS tuned against field data
Rendering path, images and code splitting
Tag manager and third-party script clean-up
Code changes delivered by our own developers
03
Content velocity
Briefed, drafted, edited, shipped
Rendering & schema
Make every page readable and understandable to Google
Two problems hide well. Google may not render content your framework builds in the browser, and it may not know what a page represents even when it can read it. We test rendering template by template and pick the right fix for your stack, whether that is SSR, prerendering or a change in how hydration works. Then we add a validated structured-data graph covering Organization, BreadcrumbList, Product or Service and FAQ where it applies.
With both in place, a page can be crawled, parsed and shown as a rich result.
Template-by-template render testing
SSR, prerender or hydration fixes
Validated schema graph on every template
Entity markup and rich-result eligibility
Our working terms
What a Technical SEO engagement includes
These are commitments rather than predictions: who works on your account, who builds the fixes, and your right to stop at the end of any phase.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
Built by us
Crawl, speed and rendering fixes made in your code
Named
You meet your specialists before signing
By phase
Each phase has a set deliverable, and you can stop after any of them
Weekly
A short video on what changed and the reason
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
What problems does technical SEO work solve?
The ones that hold everything else back: crawl waste, pages indexed that should not be, Core Web Vitals failures, JavaScript Google cannot render and missing schema. We confirm each one with log files and field data before touching anything.
Will you hand us a report or make the changes?
We make the changes. CreateITivity has developers on staff, so crawl rules, performance work, rendering fixes and schema are written and shipped by us. Your developers review the work if they want to.
Our site is built in React or Angular. Can you help?
Yes. We check what Googlebot sees after rendering, then choose server-side rendering, prerendering or a hydration change based on your framework and hosting, so content built in the browser can be indexed.
When should we expect to see movement?
Crawl and index fixes often register within a few weeks as Google revisits the site. Speed and rendering improvements usually take one to three months to show, because field data is collected over a rolling window.
Crawling, rendering and schema are the starting point. AI answer engines go further and reason about entities and how they connect. Entity and knowledge graph work gives a model enough confidence to cite you.
Enter your URL and choose the goal that matters most. We show you where traffic is slipping away, whether that is technical, content or links. No pitch attached.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with SEO looks like the wrong first step, we will say so and suggest what to fix first.
