Make your business a clear, distinct entity AI engines can identify, using schema, internal links and outside signals.
Discipline: AI SEO & Generative Engine Optimization (GEO)
Working term: 4 ai engines optimized for and tracked
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to Entity & Knowledge Graph Optimization
AI engines work with entities more than keywords. We map your brand, people, products and topics into a clear model, add the schema.org markup and internal links that make it readable by machines, and build outside signals such as consistent listings, Wikidata and knowledge panel accuracy, and mentions on trusted sources. Together they connect you to the knowledge graph the engines draw on.
Inside a Entity & Knowledge Graph Optimization engagement
The core work
Entity mapping and separation from look-alikes
schema.org markup for Organization, Person and Product
Internal linking that reflects the entity model
Also covered
Outside signals from listings, Wikidata and panels
How we keep the work accountable
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of Entity & Knowledge Graph Optimization
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
AI visibility audit
We measure how often you appear in ChatGPT, Perplexity, Gemini and AI Overviews compared with competitors, and check crawler access, schema and how clearly your brand is defined.
02
GEO plan
A ranked plan covering the entities to claim, the schema to add, the passages to rewrite and the crawler fixes to make, ordered by likely gain in citations.
03
Build and publish
The same team reworks content for quoting, strengthens entity signals and ships structured data and llms.txt. Nothing is handed back to you as a to-do list.
04
Monitor and expand
A live dashboard tracks citations and mentions across the engines, so progress is visible and each new round targets the answers you are still missing.
Search engines and AI tools organize information around entities, meaning distinct people, places, companies and things. We make your company easy to identify: the same name, description and details everywhere, Organization schema with sameAs links to your official profiles and independent references that confirm the facts, such as a Canadian business registry listing or industry association membership.
A clear identity is the base for a knowledge panel and for AI visibility.
Consistent identity across the web
Organization schema and sameAs links
Independent references that confirm the facts
Groundwork for a knowledge panel
02
How progress tends to build
Commercial terms usually move later than technical fixes
Build the topical graph
Tie your brand to your expertise
Being recognized is the first step. Machines also need to see what you are an authority on. We connect your brand to its subject areas through schema relationships, a site structure that groups related topics and internal links that map how your services and knowledge fit together.
Those connections show search engines and AI tools where your authority lies.
Topic relationships in schema
Internal linking that maps your subjects
A clear picture of your expertise
Relevance signals for search and AI
03
Content velocity
Briefed, drafted, edited, shipped
Entity strength for AI
A clearer identity means more AI mentions
AI tools lean on what they know about an entity when deciding which companies to mention and cite. Strengthening and connecting your entity signals makes it more likely that you are understood correctly and included when buyers ask about your field.
The same work supports traditional search and AI answers together.
The signals AI tools rely on
Accurate understanding of your brand
Better odds of being named in answers
One foundation for search and AI
Our working terms
What a Entity & Knowledge Graph Optimization engagement includes
These describe how we staff, report on and scope the work. They hold from the first week, before any result exists to point at.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
4
AI engines optimized for and tracked
Passage
Quotability judged sentence by sentence
Specialist
Experienced people do the work
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
What is entity optimization?
It is the work of making search engines and AI tools recognize your company as a distinct entity tied to the topics you know. It uses consistent identity details, Organization schema, sameAs links and topic relationships.
Why does being an entity matter?
Modern search and AI tools organize knowledge around entities as well as keywords. If Google is unsure who you are, you are unlikely to get a knowledge panel or be cited by AI tools.
How does this help with AI visibility?
AI tools use entity knowledge to decide which companies to mention. A well-defined, well-connected entity improves your chances of being included accurately.
What does the work involve?
Cleaning up your identity details, adding schema and sameAs links, gathering confirming references and building the topic connections that tie your brand to its expertise.
Send a question your customers ask. We run it through ChatGPT, Perplexity and Google AI Overviews and report who is cited today, even if the answer is no one.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with AI SEO looks like the wrong first step, we will say so and suggest what to fix first.
