We pick the angle before writing starts. A named editor reworks the draft until they would sign it. If a topic has nothing new to add, we skip it and tell you why.
Head office in Mississauga, serving clients across Canada
How does CreateITivity handle Content Marketing?
Content that earns rankings and keeps readers engaged, from search-led articles to email campaigns.
5 content marketing services to choose from
Monthly fees linked to targets you agree in writing
Fees: Custom quote one-time → Custom quote /month
Free 30-minute first call with the person who would lead your account
Our commitments
What you can expect from our Content Marketing team
First drafts cost next to nothing to produce now, so drafting is the cheapest part of the job. What you pay for is the thinking up front and the editing at the end, and that is what these commitments cover.
Where AI is used
For research and early drafts, because refusing would only slow us down. The angle, the argument and each fact are checked and owned by a person, and nothing goes live until a named editor has reworked it enough to put their name to it.
Before we brief
We need an angle the current top results are missing. If there is none, we will tell you the topic is not worth the money instead of producing one more copy of what already exists.
Who edits
Our content lead edits every piece. Editing is usually the first thing cut when volume rises, and it is the part that decides whether the writing was worth publishing. Who we are
Who approves, and when
Settled in the third week, before drafting starts. Programs most often stall when the only qualified reviewer turns out, two months in, never to have agreed to the job.
Your existing pages
They get updated. A post that used to rank is usually cheaper to revive than a new one is to launch, so a plan that only adds new pages ignores the easiest gains.
What it costs
Scoped in Canadian dollars around how many pieces need writing, editing or refreshing, and agreed before the first brief. How pricing works
Where to start
What kind of content problem do you have?
Three separate jobs hide behind the word “content”. Pick the wrong one and you end up with a busy blog and a homepage that still does not explain what you sell.
First drafts are cheap today so watch what our editors do to them
Producing words costs almost nothing now. Every agency promises quality writing, so the promise tells you nothing. Below are three lines pulled from real drafts, with the change each one got.
Fits any company
Our passionate experts harness innovative, best-in-class solutions to drive exceptional outcomes for every client.
Removed entirely.
We deleted it instead of polishing it. Swap in any rival agency’s name and it reads just as well, so it says nothing about the client. Editing can’t fix a line with no subject.
No source
Research shows that 70% of customers look online before they decide to buy.
Before anyone picks up the phone, they have read something about your category. This page needs to make sure some of that reading came from you.
Readers check numbers that come without a citation, and a missing source costs trust. Dropping the figure loses nothing, because the point stands on its own.
Vague
A wide range of factors can influence how well your website performs.
Speed comes down to three choices: how much code the browser receives, the order it arrives in, and how much has to execute before a tap gets a response.
Writers fall back on “many factors” when they haven’t pinned down which ones. Fixing it took research rather than nicer wording.
Our content work comes down to two habits. We settle the argument a piece must make before drafting starts. Then we cut whatever fails to support it. Judge us on our own writing: the claims on this page point to something you can read, or to a promise you can hold us to. Browse our articles
Where programs stall
Writing is rarely the slow part sign-off is
Most content plans fall behind waiting for the one person allowed to approve a draft. Each sector has its own version of that person, and we plan the calendar around them.
By vertical
Sectors whose buyers, rules and rivals we have already mapped.
A physician or regulated practitioner has to check the facts between appointments. We schedule reviews around clinic hours, so pieces move at the speed their day allows.
A lawyer approves every piece, and their reading time is unbilled time. Drafts have to arrive close enough to final that a light edit is all they need.
Compliance checks each bonus description, each responsible-gambling line and each market reference against Ontario’s standards. A writer who does not know them gets drafts back covered in edits.
Engineers review the drafts and catch a wrong port number at a glance. Winning their approval is the hard part, and it is also why the finished piece is credible.
Winter getaway content has to be live by late summer, and approved by a manager who is still busy with summer guests.
How it runs
Half the work comes before the first draft
Producing a draft is cheap now, which is why so much published content is empty. The value lies in the planning before and the editing after, and most of these stages cover exactly that.
A connected cluster outranks a stack of unrelated posts
Search engines look for proof that a site covers a subject thoroughly, and publishing more often does little to show it. A pillar page surrounded by linked articles, each answering one part of the question, makes that coverage obvious. Picture a Hamilton accounting firm with one guide to small-business tax in Ontario, backed by short pieces on HST registration, instalments and year-end deadlines. Before any writer gets a brief, we plan how those pages link together.
The pillar goes after the broad term while supporting pages take the specific questions
Internal links send authority toward the pages that matter most to revenue
Thorough coverage is what gets quoted in featured snippets and AI answers
Each new article joins a structure that already exists
02
Content velocity
Briefed, drafted, edited, shipped
Compounding Returns
Published content keeps working after you stop paying for it
Switch off an ad campaign and the leads stop that afternoon. An article that ranks can keep bringing in visits, links and enquiries for years. The trade-off is a slow start, so judging content on its first three months gives a misleading answer. Early on we report leading signals such as impressions and rankings, then shift to assisted conversions and pipeline as the library grows.
Articles keep drawing visitors long after they are paid for
Updating a strong article costs far less than starting a new one
A new cluster tends to help the pages that already rank
Reports connect rankings to enquiries and sales instead of raw visits
Weigh it first
Will more content help or make it worse?
Lots of sites already have too many thin posts. Before adding more, decide who should write, what kind of writing you need, and the vocabulary a content plan relies on.
Short answers on cost, timing and how we work with your team.
How is content marketing priced?
Many clients start with a one-time content and keyword audit that identifies your best topics and sets a 90-day editorial plan. Ongoing work runs on a monthly retainer sized to how many articles or copy pieces you need, along with email and editing. Outbound copy and French or other language versions can be added. All of it is priced to scope.
How long before content drives organic traffic?
Email and outbound copy can bring replies within weeks. SEO articles take longer, often a few months, while search engines find and rank the new pages, and then traffic builds steadily. Your 90-day plan puts the topics with the quickest realistic payoff first.
Who writes the content: experienced or junior writers?
Experienced writers and editors who know your sector. We do not send briefs to a pool of generalist freelancers. Every piece is reviewed against its keyword brief, the search intent and your brand voice before it reaches you. Content mills aim for volume. We aim for rankings.
What is included in a monthly content retainer?
An editorial calendar, a set number of SEO articles or copy pieces each month, email sequences, editing, fact-checking and internal links on every piece. You also get a live dashboard showing rankings and traffic per article, and a weekly video from your strategist.
Do you handle CMS publishing, or do we do that ourselves?
Either way works. Most clients have us handle research, writing, on-page SEO and publishing in the CMS, including alt text, schema and internal links. If you have your own editorial team, we can send detailed briefs with an outline and a review of what ranks, and you take it from there. We can also edit and optimize pieces your team writes.
How do you decide what topics to write about?
We start by comparing your content and keywords with your three closest search competitors. Topics are scored on search volume, difficulty, buying intent and how well they match your customer's journey. Strong-intent, easier terms come first, followed by hub pages that build topic authority. You approve the plan before any writing begins.
Do you write for AI search (ChatGPT, Perplexity, AI Overviews) as well as Google?
Yes. Every brief includes what makes a passage easy for AI tools to quote: plain factual statements, sourced data, clear headings and FAQ markup. This is part of our normal editorial standard, so the same article serves standard search results and AI answers.
How do you measure content performance and prove return?
We agree targets with you at the start, usually organic traffic, rankings and, where tracking allows, leads or revenue from content. They sit on a live dashboard instead of a monthly PDF. Pieces that rank and convert get expanded. Weak ones are refreshed or redirected before they turn into dead weight.
What do we own at the end of the engagement?
Every article, brief, keyword file and editorial calendar. All content is published on your domain and in your CMS, with nothing held on our systems. If we stop working together, you keep everything as published and can carry on in-house.
Do you offer translation and multilingual content?
Yes, including Canadian French for Quebec and bilingual audiences. We work with native-speaking translators who understand SEO needs such as hreflang, local keyword variants and cultural fit. We do not use machine output tidied up by a non-native editor. Each language version is treated as its own content for ranking.
What industries do you have content playbooks for?
Legal, healthcare, financial services, real estate, SaaS, hospitality, home services and regulated online gaming in Ontario. Regulated and high-stakes topics need writers who know which claims are safe and which signals Google looks for. Our playbooks help avoid the expertise and trust mistakes that sink medical and legal content.
A pair of URLs tells us more than any brief. We explain what we think separated them, and whether you need more content, sharper editing or updates to what is already live.
A reply within one business day from the editor who would work on it
Keep attackers out, and recover fast if something gets through
Free review · done by an engineer, not a script
Learn why the content is not connecting.
Enter a URL and we read it carefully. You get the changes we would make and whether the fix is more writing, tighter editing or updating what is already live.
