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Code Next · Angular · Astro · Nuxt

Custom Builds Engineered for Search

Sometimes a CMS cannot go where the business needs to go, or search performance has to shape the architecture from the first commit. That is when CreateITivity writes the stack from scratch, choosing between Next.js, Angular, Astro, Nuxt, Remix and Hydrogen based on the rendering model, hosting and performance budget your project calls for.

Route by route
Our approach. each route gets its own rendering decision instead of one choice for the whole app

Brands from the sectors we work in

PfizerOracleBlackstoneMedtronicWeWorkBoston ScientificKeller WilliamsITVNovo NordiskVienna Insurance GroupGE AerospaceEmaarPfizerOracleBlackstoneMedtronicWeWorkBoston ScientificKeller WilliamsITVNovo NordiskVienna Insurance GroupGE AerospaceEmaar

What does CreateITivity do on Custom Development?

Sometimes a CMS cannot go where the business needs to go, or search performance has to shape the architecture from the first commit. That is when CreateITivity writes the stack from scratch, choosing between Next.js, Angular, Astro, Nuxt, Remix and Hydrogen based on the rendering model, hosting and performance budget your project calls for.

  • Stack: Custom Development
  • Rendering: everything rendered in the browser out of the box, each route assigned SSR, SSG or ISR once we have built it
  • Code and accounts held in your name
  • Monthly SEO support available after launch
  • Based in Mississauga, Ontario, working with clients across Canada

Focus areas

Three areas we work on in Custom Development

Speed, structured data and scale come up on every platform we work with. The code panels are simplified examples of what we check and change.

Speed

Owning the stack means each route gets the rendering it deserves. Marketing pages are generated at build time, personalized funnels render on the server, large catalogues revalidate incrementally and data-heavy views stream. Green Core Web Vitals are where we start measuring from.

Schema

Structured data sits inside the component tree, typed and generated from your domain objects. The build validates the linked JSON-LD graph, and the server writes it into the document head, so markup and content can never disagree.

Scale

At very large page counts, generating pages becomes a build and caching problem that the database never has to feel. Incremental regeneration, an edge cache and sitemaps produced from the system of record keep a huge URL set indexable and cheap to serve.

9

Industries with a dedicated approach page

6

Website platforms we build on and optimize

ON

Head office in Mississauga, serving clients across Canada

$ custom-development --inspect
  • platform Custom Development
  • version Next · Angular · Astro · Nuxt
  • cwv green on mobile
  • schema linked graph
  • deploy staged, then live

About this stack

What CreateITivity brings to a Custom Development site

A custom build earns its cost in specific situations: very fast first paint across a huge page count, programmatic page sets beyond what a CMS handles comfortably, personalization at the edge that leaves canonical signals intact, or rendering that changes by locale across several regions. We choose the framework on the merits of the project, team our SEO leads with experienced framework developers and commit production code to your repository. Canadian organizations with privacy obligations can host in Canadian cloud regions, such as AWS in Montréal or Azure in Toronto, and we design data flows with PIPEDA and Québec's Law 25 in mind. Interfaces are built to WCAG 2.1 AA and can ship in English and French from day one. Everything stays yours: the code, the decisions, the pipeline and the monitoring.

  • Experienced Custom Development developers do the hands-on work
  • Changes arrive as reviewable pull requests in your own accounts
  • Built with the platform’s own tools wherever possible, so fewer add-ons to pay for
  • Moving to or from Custom Development comes with a redirect plan that protects search traffic
How the work runs

How we work

From first crawl to launch on Custom Development

Projects move through the same stages in order. You can see progress at each one through regular written updates.

  1. Framework Choice

    $ stack decide --score

    Your data model, growth targets, in-house skills and personalization needs are weighed against Next, Angular, Astro, Nuxt, Remix and Hydrogen until one clearly fits.

  2. Architecture

    $ arch design --review

    We write down how each route renders, how data flows, how the edge cache behaves, where it is hosted, how it is monitored and how it deploys, before any feature work begins.

  3. Build and Markup

    $ build --type-check --schema

    Features are built as components. Typed structured data comes from your domain model, gets validated during the build and is rendered on the server.

  4. Hosting and Caching

    $ deploy --edge=multi-region

    We deploy to the edge or to a Canadian region if residency matters, set the static and incremental cache rules, convert images to WebP and AVIF and connect Sentry or Datadog.

  5. Launch and Handover

    $ handoff --runbook

    After the production release your team receives a runbook and the on-call duties, or we keep them under a retainer. Every architecture decision is recorded in the repository.

Free site review

Ask for a developer’s review of your Custom Development site

A short form. A member of our Mississauga team reads every request and replies personally.

Free Custom Development SEO Audit

Answer three short questions to get started

Free, no obligation
Reviewed by a senior specialistWe reply during Mississauga office hours

Platform defaults and our standard

Custom Development defaults compared with our build standard

The left side shows how the platform behaves when left alone. The right side is the standard we commit to for your build, which you can check yourself at launch. Neither column describes another client's results.

Rendering set during design
out of the boxeverything rendered in the browser
our standardeach route assigned SSR, SSG or ISR
Performance budget treated as a requirement
out of the boxchecked after launch, or never
our standardset before coding starts and confirmed at launch
Search-readiness part of the first release
out of the boxmarkup added once rankings slip
our standardsite structure and structured data planned with the design
What you own no lock-in
out of the boxa vendor layer with a monthly fee
our standardthe repo, the infrastructure, every credential and the docs

Integrations

Tools we connect to Custom Development

We connect these services on most projects. If your team relies on something else, we can hook that up as well.

Vercel

Hosting

Cloudflare

CDN / Workers

Google Search Console

Search

GA4

Analytics

Sanity

Headless CMS

Contentful

Headless CMS

Sentry

Monitoring

Datadog

Monitoring

Packages

Ways to work with us on Custom Development

Each package has a set scope and a clear deliverable, quoted in CAD before work begins. A retainer is only offered once the site is live and meeting the targets we agreed.

$ deploy --plan=1

Discovery Sprint

Framework choice and an architecture plan

Custom quoteone-time · 2 weeks
  • Mapping of your data model and growth targets
  • Side-by-side look at Next, Astro, Nuxt, Angular, Remix and Hydrogen
  • Architecture proposal with decision records
  • Rendering plan for every route
  • Hosting advice, including Canadian regions
  • Written proposal plus a review call
Ask about this package
Recommended
$ deploy --plan=2

Production Build

The complete build with markup and monitoring

Custom quoteone-time + retainer
  • Everything in Discovery, plus:
  • The full application on the chosen framework
  • Typed structured data generated from your domain model
  • Edge or Canadian-region deployment
  • Sentry or Datadog monitoring connected
  • Three months of post-launch care and a runbook
Start Production Build
$ deploy --plan=3

Enterprise Partnership

Developers embedded with your team, plus ongoing SEO

Custom/mo
  • Everything in Production Build, plus:
  • A senior developer and SEO lead working inside your team
  • Programmatic pages at very large scale
  • Regular architecture reviews and on-call cover
  • Help moving off legacy systems
  • Response times set out in the agreement
Talk to a strategist

Every package includes a round of fixes after launch, and any retainer runs month to month.

FAQs

Custom Development questions we hear often

Straight answers to what Canadian clients ask us before they commit.

Why would we leave our CMS?
If your CMS copes with your size and rendering needs, keep it. A custom build makes sense when you need very fast pages across a large site, when you generate page sets the CMS struggles with, when edge personalization would otherwise confuse canonicals, or when your data simply does not fit a CMS model.
How do you pick the framework?
We look at four things. The shape of your data, whether relational, document or graph. How pages need to render. What your developers already know well, whether React, Vue, Angular or plain TypeScript. Where it will be hosted, whether Vercel, Cloudflare, a Canadian cloud region or your own servers. The best fit is the one we recommend, and we have no favourite.
Will we be locked in to you?
No. All code lives in your repository and depends only on open-source packages. There are no proprietary build tools or hosted services of ours sitting in the critical path, so your developers could take the project over the morning after handover.
Can you work alongside our in-house developers?
Yes. We can run as a separate team, or our framework specialists can work with your engineers through code reviews, architecture sessions and written status updates. Many projects end up as a mix of both.
What happens with SEO once the build launches?
An optional Enterprise Partnership retainer covers ongoing content, protecting rankings, technical monitoring, architecture reviews and regular link and content campaigns. After the first three months it runs month to month with no annual contract.
How long does a Production Build take?
It depends on scope, which is why the Discovery Sprint comes first and ends with a written proposal and schedule. Once you sign off, the build proceeds in weekly milestones you can see and review.
How do you get Core Web Vitals right on a custom build?
This is where custom work gives the most control. Each route gets its own rendering mode. Images come from a CDN that negotiates WebP or AVIF. Critical CSS is inlined. Third-party scripts load later through a tag manager that respects consent. We aim for green results on mobile as well as desktop.
Who owns the intellectual property?
Your organization owns the code, the architecture documents, the pipeline configuration and the monitoring setup. It is all committed to your repository on open-source dependencies, with no CreateITivity-only layer anywhere in the stack. Your own team or another agency can continue from the day after handover.
Where does content editing happen on a custom build?
We connect the front end to a headless CMS that suits your editors, such as Contentful, Sanity or Payload, or to an API you already run. Editors get a comfortable writing screen and developers get typed content. You choose the CMS, and we can work with any of these.
Can you move us from our current CMS to a custom stack?
Yes. We regularly move WordPress, Webflow, HubSpot and Wix sites to custom builds. Content is remodelled into the headless CMS, URLs are mapped with 301s, and the old and new sites run side by side until search data shows the move has settled.
Can you host in Canada and meet privacy rules?
We can deploy to Canadian cloud regions when data residency matters to you or your clients, and we design forms, analytics and data storage with PIPEDA and Québec Law 25 in mind. We are not lawyers, so your privacy officer or counsel should confirm the final setup.

Something we did not cover? Ask us directly

NewWould you like ChatGPT, Perplexity and Google AI Overviews to cite your Custom Development site? See our AI search service

Free review · done by an engineer, not a script

Find the weak spots in your systems before they fail

Tell us what you run, where it is hosted and what has gone wrong lately. One of our engineers looks it over by hand and sends back the first fixes we would make, whether or not you hire us. Marketing and development questions are welcome too.

Contact

Tell us what you are working on

Book a free first call with our team in Mississauga. Bring the numbers you have and the goal you are chasing, and we will tell you plainly what we would change first.

Map of Canada with our Mississauga, Ontario head office marked

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