We build quick, accessible sites that search engines can read from launch. Every old URL gets a redirect, and rankings are checked daily through the switch. The risky moment in a redesign is launch day, so that is where the planning goes.
Head office in Mississauga, serving clients across Canada
How does CreateITivity handle Web Development?
Fast, accessible websites for Canadian businesses: custom builds, WordPress, ongoing care and AODA-ready accessibility, built to rank and convert.
4 web development services to choose from
Monthly fees linked to targets you agree in writing
Fees: Custom quote one-time → Custom quote /month
Free 30-minute first call with the person who would lead your account
Our commitments
What you can expect from our Web Development team
Usually one firm builds the site and a different SEO agency inherits the mess. We do both, so there is no list to pass along, and search decisions get made during the build instead of argued over after launch.
Who fixes the search problems
They are handled before they exist. Clean markup, crawlable menus, schema and rendering approach are chosen during development, not raised later in someone else’s audit. Our SEO practice
Your rankings at launch
Every old URL is mapped and each redirect tested before go-live. We watch rankings daily through the switch and for a month afterwards. Skipping this step is how sites lose a year of traffic.
What we build to
WCAG 2.1 AA, which covers the AODA requirement for Ontario organizations, tested by hand with a keyboard and screen reader and delivered with an accessibility statement. Core Web Vitals pass before handover. What conformance involves
What you own at the end
All of it: code, design files, CMS, hosting logins and analytics. No proprietary site builder holding you in place, and a knowledge-transfer session if your own team will take it over.
Who writes the code
Named engineers you can look up before signing. You will not be passed to a rotating bench or a subcontractor you never meet.
What it costs
A discovery phase comes first and is credited toward the build. After it you get a fixed scope with a Canadian-dollar price attached, rather than an estimate that grows. How pricing works
Where to start
What is pushing you toward a new site?
Few companies rebuild because they fancy a change. Something has become hard to live with, and which thing it is decides the scope.
Rebuilding a site that already ranks puts its traffic on the line
Weeks of design work, then everything hinges on the hours around launch. Here is a redirect map with two rows done properly and four common mistakes. Each mistake hurts in its own way.
/services/seo-audit301/services/seo/seo-audits
A single redirect straight to its true replacement. Repeat that for every old URL and the migration is done right.
Legacy folders need mapping as well. Your own menus may have forgotten an old archive, but outside sites still send links to it.
/pricing-v2404—
Never mapped. It lived outside the CMS, and no one crawled the old site before the rebuild, so it was invisible. Any backlink to it is now wasted.
/case-study/acme301/
Sent to the homepage since no matching page existed. Google reads bulk homepage redirects as soft 404s, so the page is gone and the redirect looks evasive too.
/product?id=12301 ×3/products/twelve
Three hops in a row, left over from an earlier migration that was never cleaned up. It still lands, but slowly, and ranking signal can leak at each step.
/about/200/about
Two live, indexed copies of one page, with and without the trailing slash. The fix is a canonical tag, and until it is in place the page competes with itself.
Nothing here is complicated. It is slow, detailed work that lands on launch day, and it gets squeezed first when a project falls behind. Our team lists every existing URL at the start of the project and checks rankings each day for a month after go-live. The same people build the site and look after its search performance, so nobody hands the mess to someone else. See our technical SEO work
The systems behind it
Most of a build is plumbing and your sector decides the pipes
Everyone talks about the design. The bigger risk is the software the site has to exchange data with every day, and that software changes from one sector to the next.
By vertical
Sectors whose buyers, rules and rivals we have already mapped.
Listing data arrives through CREA’s feeds or a board’s own system, on their timetable and in their format. Each listing needs a crawlable page while it is active and a clean exit once it sells.
Reservations usually happen inside a third-party booking widget you cannot restyle. The site has to get guests to that widget, and analytics has to follow them across the handoff.
Intake forms collect personal health information, so where it is stored and who receives it falls under PHIPA in Ontario and privacy law elsewhere. Patients also include people using screen readers.
Technical buyers open the developer tools. A slow, templated or inaccessible site tells them something about your service before they read a word.
How it runs
Six to eight weeks, with the risk packed into launch day
The FAQ gives 6–8 weeks for a marketing site and 10–14 for a custom build. Most of the danger sits at the switch-over, so three of these stages deal with going live rather than building.
Core Web Vitals targets are set before the first line of code
Sites usually fail Core Web Vitals because speed gets checked once the design is approved and the costly problems are already built in. We set number targets for LCP, INP and CLS while planning the architecture, and the automated build rejects any change that breaks them. The site then loads quickly for someone on a mid-range phone and a patchy LTE signal outside Sudbury, which is the experience Google's field data records.
Targets for LCP, INP and CLS checked on every build
AVIF and WebP images with fixed dimensions so pages do not jump
Blocking scripts deferred, with key content rendered on the server
Checked against real-user CrUX data as well as lab tests
02
Migration runway
Each redirect tested before the switch
Migrations that keep your rankings
Launch a new site and keep the search traffic you earned
Redesigns lose organic traffic most often when they go live without a redirect plan, with page titles stripped out and internal links broken. Our developers and technical SEO staff work on the same team, so every migration follows the same sequence. We crawl the old site, map each URL, carry the metadata over, test on staging, switch over and then monitor. The goal is for traffic to hold steady through launch week and beyond.
A complete crawl of the old site and a one-to-one 301 redirect map
Titles, canonical tags and structured data carried over for each page
A staging crawl before launch to find indexing and link problems
Search Console and server logs watched for 30 days after launch
Read the method
Two limits we design around
Each one shapes the architecture of a site, and each costs far less to handle at the planning stage than after go-live.
If pages only appear after JavaScript runs, many AI crawlers see an empty shell. Whether that happens is settled when the site is built.
Weigh it first
Do you need a custom build? Often a builder is enough
Custom development is the right call less often than agencies suggest. Start with where a site builder will do the job, and the terms a quote expects you to know.
Short answers on cost, timing and how we work with your team.
How much does a new website cost?
It depends on the number of pages, any custom features and the integrations you need. A focused WordPress site and a large custom build sit at very different points. We begin with a discovery review, credited toward the build, that gives you a fixed scope and quote before you commit.
How long does the build take?
A typical marketing site takes a couple of months from kickoff to launch, provided content and feedback arrive on time. Larger builds with custom features take longer. You get a milestone schedule at the start and can follow it on a live project board, so you always know what comes next and when we need something from you.
Will a redesign hurt my search rankings?
Not if the migration is planned, and that is where many agencies slip. We map every old URL, set up 301 redirects, carry over titles and descriptions, submit fresh sitemaps and check rankings every day through launch and the month after. Anything that drops gets caught and fixed before it hurts your leads.
What accessibility standard do you build to?
WCAG 2.1 AA on every site, which is the level Ontario's AODA requires for organizations it covers. We test with screen readers, keyboard-only navigation and contrast tools, and provide an accessibility statement. That lowers your compliance risk and makes the site usable for more people, including those on assistive technology or older devices.
Do you build on WordPress, or is it all custom?
We do both. WordPress is usually our choice for marketing and content sites because your team can update it without touching code. Custom builds in React, Next.js, Angular or a headless setup suit web applications, complex integrations or speed targets a theme cannot meet. The discovery review settles which fits you.
What do Core Web Vitals targets look like on your builds?
We aim for a PageSpeed score of 90 or higher on mobile and desktop. That takes optimized images, careful font loading, critical CSS above the fold and no render-blocking scripts. For Core Web Vitals we aim for a "Good" rating on LCP, INP and CLS, the thresholds Google uses, before we hand the site over.
Is hosting and maintenance included?
Hosting and care are a separate monthly plan, priced to scope. It covers managed hosting, SSL, daily backups, a CDN, security monitoring and plugin or dependency updates, with uptime monitoring and quick support. If you would rather host the site yourself, we deploy to your environment and document the setup.
What do we own at the end of the engagement?
All of it: the code, the design files, the CMS, the hosting logins and the analytics setup. There is no proprietary site builder holding you in. If you move the site or bring it in-house, you get a full handover pack and a knowledge transfer session at no extra cost.
Do you handle content, or do we supply copy and images?
Either works. We can write conversion-focused copy and source licensed images as an add-on, or take the material you supply and shape it for the layout and for search. Nothing goes live until you have approved the final copy.
How does web development integrate with your SEO services?
Our developers and SEO specialists are one team, so search is part of the design from the first day: semantic HTML, schema, crawlable menus, mobile-first speed and no JavaScript rendering traps. Many agencies build a site and then pass a list of SEO problems to someone else. Ours launch in good technical shape.
What reporting do you provide during the build?
A shared project board shows every milestone and its current status. A short weekly video covers progress, decisions and anything we need from you. After launch, a dashboard tracks PageSpeed, uptime and early conversion data, so you can tell whether the new site is working before the first month is out.
No formal brief needed, just the thing you can no longer live with. We reply with what we think the real scope is, a rough cost, and whether rebuilding makes sense at all. Often it does not.
A reply within one business day from an engineer
A fair scope, even if it says a rebuild is unnecessary
