Shopify · Liquid · HydrogenShopify started in Ottawa, and a lot of Canadian merchants sell on it. Stores tend to lose search visibility in three ways: filter URLs that waste crawl budget, thin product markup and heavy Liquid templates. CreateITivity fixes each one so product and collection pages load fast and get understood by search engines.
Brands from the sectors we work in
Shopify started in Ottawa, and a lot of Canadian merchants sell on it. Stores tend to lose search visibility in three ways: filter URLs that waste crawl budget, thin product markup and heavy Liquid templates. CreateITivity fixes each one so product and collection pages load fast and get understood by search engines.
Focus areas
Speed, structured data and scale come up on every platform we work with. The code panels are simplified examples of what we check and change.
Every app you install can add a script to every page. We remove the apps you no longer need, rewrite Liquid sections so secondary code loads after the product is visible and test on mid-range phones, since most store browsing now happens on mobile.
Themes generally output a Product node and stop there. Offer details in CAD, review ratings, brand and breadcrumb links are often missing or malformed. We write the full graph as Liquid snippets and validate each product template before it ships.
Filters on collection pages create parameter URLs, and combinations multiply fast until one product appears under a huge number of addresses. We decide which of those deserve crawling, point the rest to a canonical and keep internal search out of the index.
Industries with a dedicated approach page
Website platforms we build on and optimize
Head office in Mississauga, serving clients across Canada
$ shopify --inspectAbout this stack
Shopify makes selling easy and hides SEO problems until growth stalls. By then a store has usually piled up thousands of variant and filter URLs, product markup that stops at the basics, and a theme carrying scripts from apps that were uninstalled long ago. We rebuild from the theme outward. That means a Liquid theme written for Core Web Vitals, a linked Product, Offer, AggregateRating and Breadcrumb graph, hreflang that follows your Shopify Markets setup, and crawl rules set through robots.txt and canonicals. For Canadian sellers we also handle the details that local shoppers notice: prices and Shopify Payments in CAD, GST, HST and PST set correctly by province, Canada Post rates at checkout and an English and French storefront when you sell into Québec.
How we work
Projects move through the same stages in order. You can see progress at each one through regular written updates.
$ shopify audit --depth=fullWe crawl the store, list each installed app, read the Liquid templates, map which filter URLs are indexable, validate markup and record mobile vitals.
$ theme push --refactorThe Liquid theme is rebuilt with leftover app code removed, secondary scripts deferred, product markup rendered on the server and images served at sensible sizes.
$ schema validate --pdp=allLiquid snippets add linked Product, Offer, AggregateRating, Brand and Breadcrumb JSON-LD to each product page, with prices in the currency the shopper sees.
$ crawl-budget reclaimWe rewrite robots.txt, set canonicals for variants and filters, noindex the low-value tail, clean the sitemap and resubmit it in Search Console.
$ deploy --theme=productionThe theme is compared on a preview, published, then tracked with field vitals, weekly Lighthouse runs and Search Console alerts sent to your team.
Free site review
A short form. A member of our Mississauga team reads every request and replies personally.
Answer three short questions to get started
Platform defaults and our standard
The left side shows how the platform behaves when left alone. The right side is the standard we commit to for your build, which you can check yourself at launch. Neither column describes another client's results.
any filter mix can be crawledcrawl and canonical rules chosen collection by collectiontheme code plus app scriptsLCP ≤ 2.5s at p75 on product and collectionvariants and collections create extra URLseach product resolves to a single canonicallimited customization outside Shopify Plusexplained during scoping, before you choose a planIntegrations
We connect these services on most projects. If your team relies on something else, we can hook that up as well.
Packages
Each package has a set scope and a clear deliverable, quoted in CAD before work begins. A retainer is only offered once the site is live and meeting the targets we agreed.
$ deploy --plan=1Review, speed work and product markup
$ deploy --plan=2Theme rewrite with crawl rules sorted
$ deploy --plan=3Headless Hydrogen with SEO handled month to month
Every package includes a round of fixes after launch, and any retainer runs month to month.
FAQs
Straight answers to what Canadian clients ask us before they commit.
Something we did not cover? Ask us directly
NewWould you like ChatGPT, Perplexity and Google AI Overviews to cite your Shopify site? See our AI search service
Free review · done by an engineer, not a script
Tell us what you run, where it is hosted and what has gone wrong lately. One of our engineers looks it over by hand and sends back the first fixes we would make, whether or not you hire us. Marketing and development questions are welcome too.
Contact
Book a free first call with our team in Mississauga. Bring the numbers you have and the goal you are chasing, and we will tell you plainly what we would change first.
Expect a reply from a senior team member within one business day. We do not add you to a mailing list.