Editorial coverage, digital PR and outreach to Canadian and industry journalists. Our own off-page lead does the pitching; nothing is passed to a link vendor. Your log lists the declined sites next to the published ones.
Brands from the sectors we serve
Industries with a dedicated approach page
Website platforms we build on and optimize
Head office in Mississauga, serving clients across Canada
Earn links from respected sites through digital PR, journalist requests and honest editorial outreach.
Our commitments
Links are easy to fake because the deliverable is just a URL, and URLs are for sale. Good programs differ in what they turn down, who sends the outreach, and how bad links get handled.
Where to start
Links are seldom a site’s first problem. They tend to be what remains once content and technical issues are sorted. These are the two cases where authority is genuinely the limit.
What's Included
Pick the piece you need or combine several. Each one is shaped around your goals and has its own page with the details.
A list of placed links tells you very little. What a link program declines tells you far more. Before our team drafts any outreach email, the site in question has to answer these four questions, asked in this order.
People visit on their own: organic search traffic, an email list, a loyal readership that nobody is paying to deliver.
The only traffic comes from other link sellers. Its domain metrics might be impressive, yet almost no human reads it.
We bring a survey result, a dataset or an expert quote that a reporter would want regardless. Your link comes along because the piece earned its spot.
An article built around a link, with a topic made up later to justify it. Readers and editors can tell.
Its audience overlaps with the people who buy from you. A closely related trade site beats a high score in some distant category.
A catch-all blog that publishes anything for payment. Topical focus was the first thing it gave up.
The editor said yes because of the pitch. For every placement, we can show you how it was won, whenever you ask.
Sponsored slots, swap arrangements, private blog networks, and marketplace listings your competitors have already bought.
Breaking Google's spam policy is only the fourth check. The first three decide whether a link keeps counting a couple of years from now or fades out without anyone noticing. You get the criteria in writing. We don't quote a rejection percentage, because you would have no way to verify it.
We place nine types of link, grouped into four layers. A directory listing at the base will never move rankings the way press coverage at the top can. Every layer below explains its purpose and its limit.
Compete for the hardest keywords
Coverage a reporter or editor decided to run because your story deserved it. This layer moves high-volume keywords, and our four checks exist mainly to protect it.
We pitch your original research, data and expert views to the reporters who write about your industry.
We track journalist source requests and reply with a clear, quotable expert answer while the reporter’s deadline is still open.
Reserved for real announcements. Newswire links are nofollow and pass no ranking value; the benefit is a public, dated record others can cite.
Its limit This takes time, and nobody can buy it in bulk. A vendor offering fast, high-volume press links is really selling layer three.
Appear in content your customers read
In-text links on industry pages that Google has already indexed and ranks. Because those pages are established, results here tend to arrive sooner than with press work. Topical fit carries the value in this layer.
We ask a site owner to add your link to an article where it helps their readers. We request it on merit and never pay for it, even though many vendors do.
Articles written for other publications and bylined by someone on your team. Each one has to be good enough that an editor would accept it on its own strength.
Publishing on a high-authority platform so you can rank for a term while your own domain is still building strength.
Its limit A link on an off-topic page adds little, whatever its domain metrics say. That explains why purchased insertions so often disappoint.
Show up in local and map results
If you serve customers in a particular region, Google’s map results and local AI answers check these listings against the address you publish. Mismatched names, phone numbers or addresses are a straightforward problem, and usually a low-cost fix.
Major global directories alongside the Canadian and industry-specific ones that count in your market. We check every entry for matching details instead of mass-submitting.
Its limit Pointless for an online-only business with no local customers, and we’ll say so.
Prove the business exists
Software looks at these sources to confirm a company is genuine and to learn what it sells. Most carry nofollow links. They matter more each year because AI assistants avoid recommending a business they can’t identify with confidence.
Listings on Google Play, Apple’s App Store, the Chrome Web Store and Firefox Add-ons, plus any package registry your developers use.
Profiles and mentions across code repositories, community forums, Q&A sites, cloud marketplaces, bookmarking sites, shared documents and podcasts.
Its limit These listings confirm who you are. They will not lift you above a competitor.
Our four checks govern layers three and four, where an editor chooses whether to feature you. Layers one and two simply confirm your business details, so the work there is routine by design. We won't pretend a directory profile is press coverage. A free audit tells you which layers your site needs first. How AI search raised the stakes for basic listings
The same pitch can run in a trade magazine and be refused by a health editor. Regulated sectors add a compliance check on top. We plan outreach around those rules from the first week.
Sectors whose buyers, rules and rivals we have already mapped.
Mainstream Canadian outlets mostly refuse gambling links outright. The job is finding the publishers who will run them inside Ontario’s regulated market, and keeping the profile clean enough to pass a manual review.
Law society marketing rules, including the Law Society of Ontario’s, limit what a firm may say about itself. Expert commentary on a ruling or a new statute gets published where a promotional pitch never would.
Health editors want to know who is speaking and what their credentials are. A pitch signed by a practising clinician gets read. One from a marketing coordinator usually does not.
Brokerages hold numbers reporters chase every month: neighbourhood prices, listing counts, how fast homes sell. Packaged as a short local report, that data earns coverage most firms never ask for.
Regional news sites, trade associations and supplier blogs are easier to reach than national outlets, and for a contractor in Hamilton or Kitchener they are worth more.
The editors here came from the field. A pitch has to hold up for a sysadmin reading it, so it is built on a real incident, a configuration or a number from your own tickets.
Early weeks go on cleaning up what came before and ruling out bad prospects. Outreach begins around week six. The FAQ says links tend to affect rankings 6–12 weeks after they go live, and that count starts from placement, not from the kickoff call.
See each stage in detail
A rush of new links and then months of nothing is a pattern spam filters are built to notice. We spread placements out the way coverage builds for a real company, say a Kitchener-Waterloo software firm picking up mentions in trade press, regional news and partner blogs over a year. New referring domains arrive at an even rate and anchor text stays varied. That steadiness is what makes the links last.
Both pieces deal with the question that matters most: is a given link worth having? Read them and use them on any vendor, including us.
The tests a site must pass before we pitch it, and why most fail them.
Many sites asking for links have a content or technical problem underneath. Settle that, then decide how the outreach should be run and paid for.
One earns coverage on its news value. The other trades an article for a link. Both have a place, and the risks differ.
A single campaign gives you a burst. Steady outreach builds a profile that holds. How we scope each.
FAQs
Short answers on cost, timing and how we work with your team.
Something we did not cover? Ask us directly
Start here
Many businesses asking about links are held back by something else, and more authority will not fix it. We review your link profile and tell you which case you are in before any proposal.
Prefer email? info@createitivity.ca
Free review · done by an engineer, not a script
Enter your domain and we pull your link profile. You see the gap between you and the sites ranking above you, plus a frank answer on whether links are what is holding you back.