Major international listing sites plus the Canadian and industry directories that feed local results.
Discipline: Link Building
Working term: Four gates each prospect is tested against them, and most fail
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to Local Citations
For any business with a service area, citations are how Google's map pack and AI tools confirm that you are real. We create and correct listings on the major international sources and on Canadian directories such as Yellow Pages Canada, 411.ca and provincial or industry associations, with your name, address and phone number identical everywhere. Mismatched details are one of the few purely mechanical local ranking problems, and fixing them is usually the cheapest item on a local plan.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of Local Citations
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Backlink Gap Review
A senior analyst compares your backlink profile with the competitors ranking above you and flags harmful links that may be holding you back. You come away with a realistic sense of the gap and what closing it involves.
02
Targets and Story Ideas
We assemble a checked list of relevant publications, including Canadian trade and regional outlets, and develop data-led story ideas your industry cares about. Prospects are scored on real readership and topic fit, never on a domain metric alone.
03
Pitch and Place
Our team sends personalized pitches, answers journalist requests and runs digital PR, aiming for placements on sites with genuine editorial review. Link networks and private blog farms are off the table.
04
Check and Report
Each live link is screenshotted, checked for follow status and added to your dashboard with its referring traffic. A weekly recorded update covers new placements and any ranking changes they help drive.
01
Audit before submission
Start with what is already out there
Most local businesses already appear on dozens of sites they never signed up for, filled from data suppliers, old phone directories and scraped records. Adding new listings on top leaves the errors in place.
We begin by finding every existing mention, noting its details and checking whether it is claimed. Corrections and merges happen before anything new is added.
Search across directories and data suppliers
Every name, address and phone variant logged
Duplicates merged or removed
Upstream suppliers corrected so fixes stick
02
Which sources actually matter
Focus on the Canadian sources that count
A few big platforms matter everywhere, such as Google, Apple Maps, Bing and Yelp. After those, the useful sources in Canada are local: YellowPages.ca, Canada411, your chamber of commerce or board of trade, provincial and municipal business lists and directories specific to your trade. Blasting your details to hundreds of sites mostly creates clutter you will later pay to clean up.
We work the list that fits where you operate and tell you what we left off.
Major platforms claimed and complete
Canadian and industry directories that matter
Chamber, board of trade and association listings
A written note of what we skipped
03
Where citations stop
Clean listings support rankings; they do not create them
Consistent citations remove an obstacle. The things that move map rankings are a well-built Google Business Profile, steady reviews and pages with real local content.
If you have no physical location or service area, you probably do not need this at all, and we will say so.
Groundwork for local rankings
Run alongside profile and review work
Not recommended without a service area
A maintained spreadsheet you keep
Ground rules
What every placement has to meet
The tests each placement on this service has to pass, and the steps we take if a link later turns bad.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
Four gates
Each prospect is tested against them, and most fail
Refused
Link networks, swaps and paid placements
Same day
New placements logged with a screenshot
100%
Of links checked live and follow-verified
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
How many citations does a business need?
Quantity is the wrong measure. Existing listings should agree, the important Canadian ones should be claimed and the data suppliers feeding them should hold correct details. Thirty accurate listings beat a hundred messy ones.
Are citations still worth doing?
For businesses with a location or service area, yes. They work as verification. Mismatched details are one of the few purely mechanical local problems, and usually one of the cheapest to fix.
What counts as a mismatch?
Anything a matching system could read as a different business: “Blvd” versus “Boulevard”, a unit number in some places and missing in others, a tracking number or an old business name. A small difference can create a duplicate.
We have no storefront. Should we buy this?
Usually not, and the audit will say so. Businesses serving clients remotely are better served by entity and foundation work.
Enter your domain and we pull your link profile. You see the gap between you and the sites ranking above you, plus a frank answer on whether links are what is holding you back.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with Link Building looks like the wrong first step, we will say so and suggest what to fix first.
