Distribution for real news, and an honest explanation of what release links do.
Discipline: Link Building
Working term: Four gates each prospect is tested against them, and most fail
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to Press Releases
Links in wire-service releases are nofollow and pass no authority, so a release sold as link building is selling something that stopped working long ago. What a release does well is create a dated, widely syndicated public record of a real event, such as funding, a launch, a key hire or new research. Journalists find it when they look you up, and AI tools increasingly use it to confirm facts about a company. We write and distribute releases for news that deserves one, including Canadian wire distribution, and we tell you when an announcement is not news.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of Press Releases
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Backlink Gap Review
A senior analyst compares your backlink profile with the competitors ranking above you and flags harmful links that may be holding you back. You come away with a realistic sense of the gap and what closing it involves.
02
Targets and Story Ideas
We assemble a checked list of relevant publications, including Canadian trade and regional outlets, and develop data-led story ideas your industry cares about. Prospects are scored on real readership and topic fit, never on a domain metric alone.
03
Pitch and Place
Our team sends personalized pitches, answers journalist requests and runs digital PR, aiming for placements on sites with genuine editorial review. Link networks and private blog farms are off the table.
04
Check and Report
Each live link is screenshotted, checked for follow status and added to your dashboard with its referring traffic. A weekly recorded update covers new placements and any ranking changes they help drive.
01
What the links actually do
The honest answer on release links
Links inside wire distribution pass no authority. That has been true for so long that any proposal pricing a release as a link tactic is either out of date or hoping you are.
We tell you this before you pay, because the other things a release does are useful and need no exaggeration.
Nofollow status explained in writing
Never priced as a link tactic
Reprints reported separately from coverage
A clear wrap-up of what the release achieved
02
What a release is genuinely for
A dated public record of real news
A funding round, a product launch, an executive hire, an acquisition or original research. A release puts that event on record with a date and a source, which helps reporters researching you later and helps AI tools that try to work out what is true about a company and when it happened.
That record stays useful long after distribution ends.
A lasting, dated record of real news
Easy for reporters to find later
Helps AI tools describe you accurately
Facts written so they are easy to pull out
03
The pitch alongside the wire
Distribution and outreach do different jobs
Sending a release through a wire service, in Canada or abroad, makes the text findable. Coverage comes from reporters on your beat hearing from someone directly about why it matters to their readers this week.
We do both and are upfront that the stories come from pitching. If there is nothing worth pitching, we will say so before billing for distribution.
Direct pitches to reporters who cover your field
Timing planned around the news itself
Embargoes and exclusives where useful
Advice to hold off when the news is light
Ground rules
What every placement has to meet
The tests each placement on this service has to pass, and the steps we take if a link later turns bad.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
Four gates
Each prospect is tested against them, and most fail
Refused
Link networks, swaps and paid placements
Same day
New placements logged with a screenshot
100%
Of links checked live and follow-verified
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
Do press release links improve rankings?
No. Wire links are nofollow and pass no authority, and that has been the case for years. Any benefit comes from reporters and readers finding the story.
When is a release worth the effort?
When something real has happened, like funding, a launch, an acquisition, a senior hire or research worth reporting. A release about a minor update only shows that minor update to the people you hoped to impress.
Will you tell us our news is too thin?
Yes. Holding back a weak release protects your credibility, so reporters keep opening the next one.
What is syndication?
Sites that carry a wire feed repost your release automatically. In a report it can look like broad coverage, yet it is one story copied many times. We list reprints separately from stories a journalist chose to write.
Enter your domain and we pull your link profile. You see the gap between you and the sites ranking above you, plus a frank answer on whether links are what is holding you back.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with Link Building looks like the wrong first step, we will say so and suggest what to fix first.
