Translation and localization for new markets, including Canadian French.
Discipline: Content Marketing
Working term: Native translators per language
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to Translation Services
Reaching a new market takes more than a literal translation. We adapt your content for each audience, including Canadian French for Quebec and bilingual buyers, while keeping your brand voice, cultural context and search value intact.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of Translation Services
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Localize for each market
Native translators adapt tone, idiom and local search terms. For Canada that usually means proper Canadian French, which differs from France's French.
02
Set up multilingual SEO
Hreflang, keyword research in each language and a clear URL structure let every version rank in its own market.
03
Check the hreflang
Return tags and canonicals are validated so search engines pair the language versions correctly.
04
Watch each market
Rankings and traffic are tracked per language so problems show up early.
Word-for-word translation misses idiom, tone and the way local people search. For Canadian companies the most common need is Canadian French for Quebec and francophone communities elsewhere, and its vocabulary often differs from what a European translator would choose. We localize content so it reads naturally and matches how that audience searches.
Quebec’s Charter of the French Language also sets requirements for commercial content, which makes quality French a business necessity there.
Professional localization by fluent linguists
Tone and idiom adapted to the market
Canadian French where it is needed
Copy that reads as if written locally
02
How progress tends to build
Commercial terms usually move later than technical fixes
International SEO
Help every language version rank
Translated pages do not rank on their own. We set up hreflang, language and region targeting, keyword research in each language and a sensible structure such as /fr-ca/ subfolders or separate domains. Each version can then rank in its market without competing with the others.
This layer is what turns translated content into traffic.
Hreflang and language-region targeting
Keyword research in each language
Subfolder or domain structure
Each version ranking in its own market
03
Content velocity
Briefed, drafted, edited, shipped
Get hreflang right
Avoid the mistakes that break bilingual sites
Hreflang is easy to get wrong in ways that hurt. Common errors include missing return tags, conflicts with canonicals and no x-default, which lead to the English page ranking in Montréal or duplicate-content issues. We implement and test it across every template, with en-CA and fr-CA versions pointing to each other correctly.
That is often the difference between a bilingual site that works and one that quietly loses traffic.
Hreflang tested on every template
Return tags, canonicals and x-default
No wrong-language rankings or duplicates
Clean structure for multilingual sites
Our working terms
What a Translation Services engagement includes
How the content program is run: who edits each piece, what must be agreed before a brief is written, and where AI tools are and are not part of the process.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
Native
Translators per language
Hreflang
Set up properly
By market
Rankings tracked
Clean
No duplicate versions
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
Is machine translation good enough?
For content that must rank and sell, rarely on its own. Native readers notice, and so does search performance. Machine tools can help as a first draft, with a fluent linguist editing and localizing the result.
What is the difference between translation and localization?
Translation converts words. Localization adapts the content for the market, including idiom, tone, examples and how people search. Canadian French and European French are a good example of why it matters.
Do translated pages need their own SEO?
Yes. Each language version needs hreflang, keyword research in that language and the right site structure to rank.
What does hreflang do?
It tells Google which language and region version of a page to show, for example en-CA or fr-CA. Mistakes cause the wrong version to appear, so we implement and test it carefully.
Enter a URL and we read it carefully. You get the changes we would make and whether the fix is more writing, tighter editing or updating what is already live.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with Content Marketing looks like the wrong first step, we will say so and suggest what to fix first.
