A snapshot of where you appear in ChatGPT, Perplexity, Gemini and Google AI Overviews, and the reasons behind it.
Discipline: AI SEO & Generative Engine Optimization (GEO)
Working term: 4 ai engines optimized for and tracked
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to AI Visibility Audit
You cannot improve what you have never measured. This audit tracks how often the major AI engines cite or mention you, compares that with your competitors, and links every gap to a cause: blocked AI crawlers, missing schema, an unclear brand entity, or passages a model cannot use. You get a scorecard and a GEO plan ranked by the likely gain in citations.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of AI Visibility Audit
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
AI visibility audit
We measure how often you appear in ChatGPT, Perplexity, Gemini and AI Overviews compared with competitors, and check crawler access, schema and how clearly your brand is defined.
02
GEO plan
A ranked plan covering the entities to claim, the schema to add, the passages to rewrite and the crawler fixes to make, ordered by likely gain in citations.
03
Build and publish
The same team reworks content for quoting, strengthens entity signals and ships structured data and llms.txt. Nothing is handed back to you as a to-do list.
04
Monitor and expand
A live dashboard tracks citations and mentions across the engines, so progress is visible and each new round targets the answers you are still missing.
We run the questions your buyers ask through ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot, including Canadian versions of those questions such as “best payroll provider for small businesses in Ontario”. For each one we record whether you are mentioned or cited, which competitors appear and where you are missing.
That baseline is the reference point for every improvement that follows.
Mentions and citations across major AI tools
Question-by-question results against competitors
Testing on your most important topics
A recorded baseline you can track
02
How progress tends to build
Commercial terms usually move later than technical fixes
Diagnose the gaps
Find out why others get cited
There are usually concrete reasons a brand is left out. Its content may not contain short, quotable answers. Its identity may be inconsistent across the web. It may lack independent references, or have weak structured data. We compare your pages and signals against the sources AI tools do cite to pinpoint the gaps.
Naming the specific reasons is what makes the fix possible.
Review of how quotable your content is
Entity, authority and brand signal gaps
Structured data and technical checks
Side-by-side comparison with cited competitors
03
Content velocity
Briefed, drafted, edited, shipped
A roadmap to citations
A ranked plan to earn mentions
The audit ends with a plan. Content, entity, authority and technical tasks are each scored for impact and effort and put in order, so your team knows exactly where to start and what comes next.
That turns a vague goal into work you can schedule.
Ranked list of tasks to earn citations
Content, entity, authority and technical actions
Ordered by impact and effort
A plan your team can act on
Our working terms
What a AI Visibility Audit engagement includes
These describe how we staff, report on and scope the work. They hold from the first week, before any result exists to point at.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
4
AI engines optimized for and tracked
Passage
Quotability judged sentence by sentence
Specialist
Experienced people do the work
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
What does an AI visibility audit cover?
It measures how your brand shows up across ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot, compares you with competitors, explains the gaps and gives you a ranked plan to close them.
Why does this matter now?
More people get answers from AI tools and AI summaries before they visit a website. If those answers cite your competitors, you lose the chance to be considered.
How do you measure it?
We run a set of priority questions through each tool, record mentions and citations for you and your competitors and repeat the test later to track change. AI answers vary from run to run, so we look at patterns across repeated tests.
What do we receive?
A recorded baseline, a clear explanation of why you are or are not cited and a ranked action plan covering content, entity, authority and technical work.
AI visibility and normal rankings rest on the same foundations. Combine this with our SEO audit for one plan that covers technical health, content, links and AI.
Send a question your customers ask. We run it through ChatGPT, Perplexity and Google AI Overviews and report who is cited today, even if the answer is no one.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with AI SEO looks like the wrong first step, we will say so and suggest what to fix first.
