SEO for online stores: category and product pages, filter navigation under control and schema for rich results.
Discipline: Search Engine Optimization (SEO)
Working term: Built by us crawl, speed and rendering fixes made in your code
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to eCommerce SEO
Online stores have their own SEO problems. We improve category and product pages, stop filter combinations from wasting crawl budget, add Product and Review schema for rich results, and clear the technical debt that holds Shopify, WooCommerce and custom stores back. Done well, organic becomes one of your lowest-cost sources of orders.
Problems that show up again and again when we first look at an account. Our plan is built to deal with each one.
Filters generating endless URLs
Every size, colour and price filter can create a new crawlable page, and most of them duplicate each other. We set canonical and crawl rules that keep filters useful for shoppers.
Category pages with nothing to rank on
A grid of products and a heading rarely beats a large retailer. We add helpful category copy and links that lift the pages shoppers buy from.
Product pages that copy the manufacturer
If your description matches Amazon.ca and every other reseller, Google has no reason to choose you. We write original content and add product and review markup.
Feeds and stock status out of sync
Variants, discontinued items and feed errors cause trouble in organic search and Google Shopping alike. We line up your product data, schema and Merchant Center feed.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of eCommerce SEO
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Review and benchmark
We look at the technical health, content and link profile of your site in detail, record where you start, and rank the opportunities by likely payoff.
02
Plan the first 90 days
Topic clusters and keyword gaps go into a 90-day plan that separates quick wins from slower work that builds a lasting lead over competitors.
03
Do the work
Our developers fix crawl and speed problems, editors publish the content, and outreach earns links that pass our four screening checks. Progress shows in a dashboard you share with us.
04
Report and refine
A short video update each week, a business review each month and a plan reset each quarter keep the gains building.
Broad searches like “women’s winter boots” land on category pages, so that is where most store traffic is won. Two things usually go wrong: filters spawn huge numbers of indexable URLs, or category templates are too thin to compete. We decide which filter combinations deserve their own indexed page, block the rest from crawling, write useful category copy and build links between related categories.
For most online stores in Canada, this is the single biggest lever.
Rules for which filtered pages get indexed
Category copy and linking between categories
Rankings for broad and mid-length searches
Duplicate and thin pages removed
02
How progress tends to build
Commercial terms usually move later than technical fixes
Product differentiation
Give Google a reason to rank your product page
When your product page uses the same text as every reseller, the big marketplace usually wins. We change that with original descriptions, sizing and fit notes, care instructions, Product and Offer schema, review markup, buyer questions and comparison sections. Internal links from categories and guides then give those pages authority of their own.
A retailer with fewer backlinks can still win searches this way.
Original product descriptions
Product, Offer and review schema
FAQ and comparison sections
Internal links that strengthen product pages
03
Content velocity
Briefed, drafted, edited, shipped
Feeds & inventory
Keep product data consistent across search and Shopping
Your catalogue data appears in three places: the page, the structured data and the Merchant Center feed. When they disagree, you see disapproved Shopping items, variants dropping from the index and out-of-stock pages losing their rankings. We sync those sources, set rules for seasonal and discontinued items and decide how variants should be canonicalized.
When product data is clean, organic and Shopping help each other.
Page, schema and feed kept in sync
Plans for out-of-stock and discontinued items
Merchant Center and Shopping consistency
Variant canonical and index rules
Our working terms
What a eCommerce SEO engagement includes
These are commitments rather than predictions: who works on your account, who builds the fixes, and your right to stop at the end of any phase.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
Built by us
Crawl, speed and rendering fixes made in your code
Named
You meet your specialists before signing
By phase
Each phase has a set deliverable, and you can stop after any of them
Weekly
A short video on what changed and the reason
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
What usually holds an online store back in search?
Filters and category structure. Filter combinations create piles of duplicate URLs while the real category pages stay thin. Getting crawl and canonical rules right and adding proper category content usually has the largest effect.
Can a smaller retailer outrank Amazon.ca for its own products?
Often, yes, with original product content, complete Product and review schema, helpful FAQ and comparison sections and good internal linking. Those give Google a reason to prefer your page.
Do you work on Google Shopping feeds as well?
Yes. We align your product pages, schema and Merchant Center feed and set rules for variants and stock status, because mismatched data hurts organic listings and Shopping at once.
How soon will an e-commerce SEO project pay off?
Category and technical fixes can show within one to three months as pages are recrawled. Product content and differentiation build over three to six months.
Shoppers now ask ChatGPT and Perplexity for product suggestions before they browse a store. AI SEO helps your catalogue be the one those tools recommend.
Enter your URL and choose the goal that matters most. We show you where traffic is slipping away, whether that is technical, content or links. No pitch attached.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with SEO looks like the wrong first step, we will say so and suggest what to fix first.
