Usability sessions, heatmaps, recordings and customer surveys.
Discipline: Conversion Rate Optimization (CRO)
Working term: Observed real behaviour
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to User Experience Testing
The fastest way to improve a site is to watch people use it. We run moderated and unmoderated usability sessions, study heatmaps and recordings, and survey visitors to learn where they struggle and what makes them buy.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of User Experience Testing
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Observe real people
Representative users try real tasks while we watch where they hesitate, misread or give up.
02
Test before you build
Prototypes and rough concepts go in front of users before developers spend weeks on them.
03
Hear it in their words
Interviews, surveys and feedback put the customer's view into product decisions.
04
Rank what to fix
Findings come back as clear recommendations ordered by how much they matter.
The quickest way to find a problem is to watch someone try to complete a task. We run moderated and unmoderated sessions with people who match your customers, recruited in English or French as needed, and note where they hesitate, misunderstand or fail.
Those sessions surface confusion your team stopped seeing long ago and point straight to fixes.
Moderated and unmoderated sessions
Task-based tests with people like your customers
Notes on hesitation, errors and failures
Clear evidence of what confuses people
02
How progress tends to build
Commercial terms usually move later than technical fixes
Validate before you build
Test the design before paying to build it
Fixing a design after launch costs far more than testing it first. We put prototypes and concepts in front of real users early, so your developers build something already shown to work.
That is how you avoid costly launch mistakes.
Prototype and concept tests
Design checks before development
A/B and preference tests
Lower risk at launch
03
Content velocity
Briefed, drafted, edited, shipped
Voice of the user
Keep customer feedback in every decision
Good product and conversion decisions come from the people who use the product. We gather feedback through surveys, interviews and testing, then turn it into clear, ranked recommendations your team can act on.
Regular feedback keeps the product improving in the direction customers care about.
Surveys, interviews and feedback
Customer input in design and testing
Ranked, practical recommendations
Feedback gathered on a regular basis
Our working terms
What a User Experience Testing engagement includes
The rules every experiment runs under: the evidence needed before a winner is declared, what happens to tests that lose, and who approves a hypothesis before it is built.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
Observed
Real behaviour
Early
Checked before code
Heard
Customer feedback used
Safer
Launches
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
What is usability testing?
Watching people who resemble your customers try to complete tasks on your site or app, and noting where they hesitate or fail. It replaces assumptions with evidence.
We know our customers. Why test?
Because familiarity hides problems. Watching real people use the product reveals friction your team can no longer see, and the results surprise even experienced teams.
Can you test before development?
Yes. We test prototypes and concepts early, which costs much less than discovering problems after launch.
How is this different from behaviour analytics?
Analytics shows what many visitors do. Usability testing explains why, by watching a few people closely as they work through tasks. Used together they give a full picture.
Enter your URL and we go through the journey ourselves. You get the drop-off points we can spot and a frank view on whether your traffic is enough to test at all.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with CRO looks like the wrong first step, we will say so and suggest what to fix first.
