Automated bidding across quality websites and apps with precise targeting.
Discipline: Paid Media
Working term: DSP audience buying with intent
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to Programmatic Display
Programmatic buying shows your ads to likely buyers across a wide network of quality sites and apps. We handle real-time bidding, audience segments, contextual targeting and dynamic creative under one plan, and cost per acquisition improves as the data grows.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of Programmatic Display
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Set up the DSP carefully
Targeting combines your first-party data, contextual signals and defined audiences. We avoid buying broad open-exchange inventory and hoping.
02
Block fraud and junk sites
Allowlists, made-for-advertising site exclusions, fraud filters and brand safety rules keep ads on real sites in front of real people.
03
Measure what display does
Viewability tracking plus view-through and multi-touch attribution show how display helps other channels close.
04
Move budget on proof
Spend shifts based on lift tests and quality signals. Last-click numbers alone undersell display.
Programmatic buying lets you choose audiences and contexts precisely. The risk is spreading budget across the cheapest inventory available. Through a demand-side platform we combine audience, contextual and first-party data, with Canadian news, trade and lifestyle sites where they suit your buyers, so impressions reach people and pages that matter.
That precision is the gap between display that works and display that just spends.
Audience, contextual and first-party targeting
Retargeting and sequenced messages
Lookalike and custom audiences
Fewer, better impressions
02
How progress tends to build
Commercial terms usually move later than technical fixes
Quality & fraud control
Keep budget away from fake traffic
The open exchange carries bot traffic, ad fraud and “made for advertising” sites that exist only to sell impressions. Without controls, a lot of budget ends up there. We apply fraud filtering, inventory allowlists, brand-safety settings and viewability thresholds so your ads reach real people on decent sites.
This step often decides whether programmatic works at all.
Fraud prevention and bot filtering
Allowlists and exclusion of junk sites
Brand-safety and viewability settings
Budget sent to quality inventory
03
Content velocity
Briefed, drafted, edited, shipped
Trustworthy measurement
Show what display really contributes
Display often looks weak because last-click reporting misses how it helps other channels. We measure viewable impressions, view-through and multi-touch results and run incrementality tests when the budget justifies them.
With honest measurement you can use display for what it does well.
Viewable impression tracking
View-through and multi-touch reporting
Incrementality tests when warranted
Budget decisions backed by evidence
Our working terms
What a Programmatic Display engagement includes
These are the terms your ad account runs on: how our fee is set, who owns the accounts, and what changes if we fall short of the target we agreed with you.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
DSP
Audience buying with intent
Filtered
Fraud and junk excluded
Viewable
Impressions that count
Lift
The basis for budget
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
Does display advertising still work?
It does when bought carefully and measured honestly. Much display money goes to untargeted or fraudulent inventory. We target precisely, filter out bad inventory and measure properly.
How do you avoid ad fraud?
With fraud and bot filtering, allowlists, exclusion of made-for-advertising sites and brand-safety controls, since unmanaged budgets flow straight into that inventory.
Is display just shown to everyone?
Only when it is done badly. A DSP lets us target by audience, context, past visits and lookalikes, reaching people worth paying for.
How do you prove display is working?
By tracking viewable impressions, view-through and multi-touch results, and running incrementality tests where the budget supports it.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with Paid Media looks like the wrong first step, we will say so and suggest what to fix first.
