B2B campaigns aimed at decision-makers by job title, company and seniority.
Discipline: Paid Media
Working term: ABM targeting by account
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to LinkedIn Ads
For B2B companies, LinkedIn is where buyers can be targeted by what they do. We run Sponsored Content, message ads and lead gen forms aimed at people by job title, company size, industry and seniority, bringing in qualified leads and building your reputation with them.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of LinkedIn Ads
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Build buyer audiences
We target the companies and job titles that actually sign contracts and exclude the rest. LinkedIn clicks are expensive, so each one should come from a possible buyer.
02
Match the offer to the stage
A cold audience gets a useful report. People already engaged get case material. Warm accounts get the demo invite.
03
Track deals through the CRM
B2B deals can take most of a year to close. We connect the CRM so LinkedIn gets credit for the pipeline it starts, beyond the form-fills it shows on day one.
04
Spend where deals come from
Budget moves to the audiences and offers producing opportunities, even when their cost per lead looks higher.
LinkedIn lets you target by company, job title, seniority, function and industry, which makes it powerful for B2B and costly when misused. We build account lists with your sales team and layer role-based audiences on top, then exclude students, job seekers, competitors and anyone outside your market, whether that is Ontario only or all of Canada.
Precise targeting is how the premium price pays back.
Account lists and role-based audiences
Targeting by company, seniority and function
Exclusions that cut wasted clicks
Account lists agreed with sales
02
How progress tends to build
Commercial terms usually move later than technical fixes
Offers for B2B buyers
Make an offer that fits the buyer’s stage
Asking a cold executive to book a demo rarely works. The offer has to match how warm the buyer is. We plan useful reports, guides and briefings for cold audiences, follow-up content for people who have engaged and consultation offers for accounts showing real buying signals.
Matching the ask to the stage keeps an expensive audience from tuning out.
Guides and reports for cold audiences
Follow-up content for engaged buyers
Consultation offers for active accounts
Offers matched to each stage
03
Content velocity
Briefed, drafted, edited, shipped
Pipeline attribution
Judge LinkedIn on deals
When a contract takes nine months, last-click reporting gives LinkedIn almost no credit, and the channel gets cut too early. We connect LinkedIn to your CRM, track influenced and sourced pipeline and report on which accounts engaged before they bought.
You can then decide on spend based on deals won.
CRM-connected pipeline reporting
Sourced and influenced pipeline tracking
Lead-to-deal quality checks
Evidence for long-cycle budget decisions
Our working terms
What a LinkedIn Ads engagement includes
These are the terms your ad account runs on: how our fee is set, who owns the accounts, and what changes if we fall short of the target we agreed with you.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
ABM
Targeting by account
CRM-tied
Measured on pipeline
B2B
Reach to decision-makers
Qualified
Leads over volume
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
LinkedIn is expensive. Is it worth it?
For many B2B companies, yes, because no other platform targets decision-makers as precisely. It pays off when targeting is tight, offers match the buyer’s stage and results are measured against pipeline.
How do you get the most from LinkedIn targeting?
We combine account lists with role and seniority targeting and exclude people who will never buy. At LinkedIn prices, every click should come from a likely buyer.
Why are our LinkedIn ads not converting?
Often because the ad asks too much too soon. A cold audience responds better to a useful guide or report than to a request for a sales call.
How do you show LinkedIn’s return on long deals?
We connect it to your CRM and report on sourced and influenced pipeline, so its contribution to a deal that closes months later is visible.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with Paid Media looks like the wrong first step, we will say so and suggest what to fix first.
