A full review of your funnel that shows where people get stuck and which tests to run next.
Discipline: Conversion Rate Optimization (CRO)
Working term: Located where sales are lost
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to CRO Audits
The CRO audit follows your funnel from the first click to the final purchase or enquiry. It points out friction, drop-off, usability problems and missed opportunities, and ends with a ranked list of fixes and an estimate of what each could be worth.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of CRO Audits
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Walk the funnel
We trace each step from landing page to checkout and mark where the biggest drops happen.
02
Explain the drops
Behaviour data from analytics, heatmaps and recordings explains why people stall. Personal taste stays out of it.
03
Rank the fixes
Each opportunity gets a rough uplift and effort score so the order is obvious.
04
Hand over a test plan
You get a sequenced list of what to test first, second and third.
The audit looks for the specific friction, confusion and doubts that stop a purchase or enquiry. We review your funnel using analytics, heatmaps, session recordings and expert heuristic checks, from landing page to product page to cart and checkout. A common example for Canadian stores is shipping costs or duties appearing too late in checkout.
You cannot fix a leak until you know where it is.
Drop-off analysis across the whole funnel
Heatmap, recording and analytics review
Points of friction, confusion and doubt
The biggest leaks isolated
02
How progress tends to build
Commercial terms usually move later than technical fixes
Prioritized opportunities
A ranked list of where the gains are
Each opportunity is scored for expected lift and the effort to test it. You get a clear order of work and a testing plan that starts with the changes most likely to pay off.
That turns a list of problems into a revenue plan.
Opportunities ranked by lift and effort
A testing plan in sequence
Estimated impact for each change
A clear first test
03
Content velocity
Briefed, drafted, edited, shipped
Evidence, not opinion
Findings based on real visitor behaviour
Every finding is backed by data you already hold: analytics, recordings and funnel reports. That keeps the audit tied to what your visitors actually do and gives your team something solid to defend when testing starts.
Evidence is what makes the recommendations worth testing.
Every finding linked to real data
Behaviour over personal preference
Full use of your existing tools
Findings ready to test
Our working terms
What a CRO Audits engagement includes
The rules every experiment runs under: the evidence needed before a winner is declared, what happens to tests that lose, and who approves a hypothesis before it is built.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
Located
Where sales are lost
Behaviour-based
Over opinion
Ranked
Uplift against effort
Weeks
Usual turnaround
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
What do we get from a CRO audit?
A clear account of where and why your funnel loses people, plus a ranked list of opportunities sorted by likely lift and effort. It is based on your real visitor data and comes with a testing plan.
How is it different from a UX review?
A UX review often reflects one reviewer’s opinions. A CRO audit relies on analytics, heatmaps and recordings, so the findings describe what your visitors actually do.
Will it tell us what to fix first?
Yes. Every opportunity is ranked, so you begin with the changes most likely to make a difference.
How long does it take?
Usually one to two weeks, depending on the size of the funnel and the traffic available, ending with a ranked list and a testing plan.
Enter your URL and we go through the journey ourselves. You get the drop-off points we can spot and a frank view on whether your traffic is enough to test at all.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with CRO looks like the wrong first step, we will say so and suggest what to fix first.
