Enterprise SEO for large Canadian organizations: site migrations, English and French or multi-country setups, multiple domains and SEO governance across teams.
Discipline: Search Engine Optimization (SEO)
Working term: Built by us crawl, speed and rendering fixes made in your code
Formats: ongoing monthly work or a single audit
Who you talk to: the senior lead, on every weekly call
The service
Our approach to Enterprise SEO
At enterprise size, SEO is as much about coordination as technique. We run site migrations, bilingual and international setups with hreflang, strategy across several domains and the governance that keeps product, marketing and IT teams aligned, and we connect it all to the marketing tools you already use.
Problems that show up again and again when we first look at an account. Our plan is built to deal with each one.
A site too big to fix page by page
At hundreds of thousands of URLs across many templates, small-business tactics stop working. We change templates and systems so one fix reaches every page.
SEO tickets stuck behind product work
Recommendations sit in Jira for quarters. We rank them by revenue, write the case for each and ship code ourselves where your stack allows.
A replatform that could erase organic traffic
Moving platforms without a plan can undo years of rankings in a weekend. We map, test on staging and release in phases.
Rankings that slowly erode
Teams edit templates, and regressions slip through. We set standards, monitoring and alerts that catch problems early.
Before work starts, we agree on the number that matters most to you. Each sprint is planned against it. You get a short recorded update every week and a dashboard you can open any time, and the senior lead joins every call.
A senior lead runs your account from day one
A recorded walkthrough each week and a shared reporting dashboard
We work inside the tools and CMS your team already uses
Target ranges written into the agreement before we begin
Our Process
Four stages of Enterprise SEO
The same order every time: find the constraint, plan, deliver, then review. Here is what each stage involves.
01
Review and benchmark
We look at the technical health, content and link profile of your site in detail, record where you start, and rank the opportunities by likely payoff.
02
Plan the first 90 days
Topic clusters and keyword gaps go into a 90-day plan that separates quick wins from slower work that builds a lasting lead over competitors.
03
Do the work
Our developers fix crawl and speed problems, editors publish the content, and outreach earns links that pass our four screening checks. Progress shows in a dashboard you share with us.
04
Report and refine
A short video update each week, a business review each month and a plan reset each quarter keep the gains building.
Nobody can hand-edit a million pages. Large-site SEO works when you change the parts that generate pages: templates, site architecture and the publishing process. We work at that level. We manage crawling and indexing across huge URL sets, set on-page and schema rules per template and build internal-link modules that spread authority through the whole site.
Working on the system keeps the job finite.
On-page and schema rules per template
Crawl and index control for large URL sets
Internal-link modules that scale
Automated checks across every template
02
How progress tends to build
Commercial terms usually move later than technical fixes
Prioritization & buy-in
Move SEO work through engineering and leadership
In large Canadian organizations, from national retailers to banks and telecoms, the technical fix is often easy and the approval is hard. We sort work by expected revenue so the important items go first. Each item gets a short business case a product owner can defend in sprint planning. When it saves time, our engineers write the change and open the pull request.
The outcome is work that ships and gets measured, instead of tickets that age.
Work ranked by expected revenue
Business cases written for sprint planning
Alignment across marketing, product and IT
Pull requests from our engineers where useful
03
Content velocity
Briefed, drafted, edited, shipped
Migrations & governance
Change platforms safely and keep what you earned
A migration is the moment a large site is most likely to lose organic traffic, and template drift is the slow version of the same loss. Before a move we map every URL and piece of content, test redirects and rendering on staging and plan a phased release. Afterward we put standards, monitoring and alerts in place so a template change that hurts rankings is caught in days.
Keeping equity you already have is worth as much as earning new equity.
URL mapping, staging tests and phased launch
Redirect plans that preserve equity
SEO standards and release checks
Monitoring for regressions after deploys
Our working terms
What a Enterprise SEO engagement includes
These are commitments rather than predictions: who works on your account, who builds the fixes, and your right to stop at the end of any phase.
A named senior specialist leads each account
Progress shown in live Looker Studio dashboards
Measured on leads and revenue
Built by us
Crawl, speed and rendering fixes made in your code
Named
You meet your specialists before signing
By phase
Each phase has a set deliverable, and you can stop after any of them
Weekly
A short video on what changed and the reason
FAQs
Before you sign: common questions
Straight answers on scope, timing and how we report.
What makes enterprise SEO different?
Scale and organization. You are optimizing templates and processes across a huge site, and you need several teams to agree before anything ships. We work at the template level and can write the code, which shortens the path to release.
Our SEO fixes never make it into a sprint. Can you help?
That is the most common problem we hear from large teams. We rank items by revenue, give product owners a business case for each one and, where your setup allows, our engineers submit the change directly.
How do you protect rankings during a migration?
We map every URL and content item, design the redirects, test everything on staging and launch in phases where possible. Afterward we watch crawl, index and traffic data closely so problems are fixed quickly.
How do we stop gains from fading?
With governance: documented SEO standards, pre-release checks and monitoring across templates. When a deploy breaks a canonical tag or removes schema, the alert fires before rankings slip.
For large brands, ChatGPT, Gemini and Google AI Overviews now shape a buyer's first impression. AI SEO keeps those answers accurate, tracks how often you are cited and watches each engine.
Enter your URL and choose the goal that matters most. We show you where traffic is slipping away, whether that is technical, content or links. No pitch attached.
Tell us about the business and a senior specialist will get back to you within one business day. If starting with SEO looks like the wrong first step, we will say so and suggest what to fix first.
